Preaching is not pitching. However, pitching is communicating and so is preaching. Before you attempt to speak for 30-45 minutes, you should be able to deliver your main point in 90 seconds or less.
What is the one thing you want people to take with them when they leave? This is your elevator pitch. By turning my sermon into an elevator pitch before I preach, I know exactly what I must communicate and I know how to evaluate my sermon when I’m done.
Try creating an elevator pitch of your sermon. Then fill in the gaps with supporting Scripture, compelling illustrations and practical next steps.
Check out this article by Ryan Robinson about crafting an elevator pitch that leaves a lasting impression.
SERMON|GEEK 